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Is there such thing as a true account role at major branding agencies? Ex. Interbrand, Landor, Pentagram...Sounds like in many cases it’s actually just PM under a different name.

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Posting as :
works at
You are currently posting as works at

If so, how could one pivot from a large full-service ad agency?

Depends what you mean by “true account role”

Brand strategists do lots of that, much more than an advertising strategist. They care about the business and bring that to the table. But account - at least where I’ve been - is still able to bring the client business and client POV to the table

What are you looking for?

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