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Big yikes!!
The problem is that most advertisers want to tap into the Reddit audience without actually giving anything of value to them. Just because you think it's a good idea to advertise there, doesn't mean it is.
Announce the Szechaun sauce is coming back again, and you will have Reddit gold... 🤷
Run a Reddit ad, they said. It'll do great, they said.
Yikes!!!
Reddit is best used as an awareness or retargeting channel, but their ad platform isn't configured to properly support the use case. Companies are also rushing to use it despite a complete lack of understanding how it works. IMO brands should figure out how to engage their communities on the platform organically before they spin up paid ads.
Reddit doesn’t make sense yet for a lot of brands. You still can’t make custom audiences for exclusions and their pixel can’t differentiate view vs click. They are working those things out but it makes no sense to run paid there atm
AE1 I assumed the comments were turned off like on most of the sponsored posts, thanks for bringing these to light. That is...not quality engagement.
S1 It’ll go viral, they promised
I've done it for a new tech product, and it drove a ton of awareness. For a product launch in the wifi space, it was a solid choice. But absolutely, it is not for everyone.