Is the traditional strategy dying/evolving? Are data analysts the next “strategists”? Let’s discuss.

like
Posting as :
works at
You are currently posting as works at

No. And this is coming from a Data Person. Both are needed and both need to work together.

like

No. Data is an input to strategy. It doesn’t replace it.

like

I feel like this conversation started a decade ago and then it turned out that number crunching has limited value in a creative industry.

And yes I know you can make that argument about strategy, too.

like

I've recently worked with so-called "strategists" whose idea of insights have become no more than a data dump. No cause & effect, no summation on actionable findings. Literally 5,000+ rows on an excel document. So to answer your question, no.

like

What makes you think that

Post Photo

Nope. Good data doesn’t lead to insightful creative that connects with people - but it’s important to the campaign overall. Spotify’s ads are an exception

Agree to disagree here. “Data” isn’t just performance numbers, but emotions, behaviors, cultural allusions, etc. Some agencies grasp that and have their data teams do more than performance reporting and optimizations, and work closely with strategy and creative on briefs and idea development.

like

Related Posts

Does anyone own a scooter for getting around the city? Looking for suggestions for a scooter to get to and from places like the office or the gym that are easy to fold up / travel with.

like

Anyone joined today?

like

Hello fishers,
@ 10 yoe, TIAA offering me 'Associate' level on 26lpa. Please suggest if i shall ask for revision in CTC and level .. thnx in advance

like

Tips for getting out of a quarantine-induced funk? It’s been a tough week...and it’s only Monday

like

Hello, I am hiring a General Manager - preferable with a local passport and education - for anm digital advertising agency to start up subsidiary in SG to cater for the local SEA market.
What should I expect this person would require to receive in salary and benefits?

like

newbie here for investing. where should i be most focused.
- US Stocks
- Foreign Developed stocks
- Emerging market stocks
- Dividend growth stocks
- Municipal bonds
- Cash

like

How is Kaar technologies?

like

Most impactful ways to spend time during job search? I haven’t done one since undergrad campus recruiting but looking to start. Have a clear idea of what I want but minimal network outside my firm.

like

New to the city, what are fun things to do for St Paddys day? 25 years old if that mattees

like

How much UKG can give for 3 yoe , tech - java spring boot ,
Offer in hand - 15lpa

Do infosys still ask for 60% throughout academy for experience people as well?

like

Struggling to find good workers who will stick around for a while… Is high turnover just a truth of retail that I’ll have to accept?

like

What are the best ways to reduce my out of pocket expenses when buying, this can be negotiating options or other ideas? I’m 25 and a first time home buyer and would like to keep a good amount in my savings. I plan on only putting 3% down and am looking for homes within the 350-400 range but received a pre approval for up to 600.

Could anyone from Oracle provide me a referral? Please DM for the job ID, thanks! 😃

like

Best non-profit organization that support military families / veterans?

like

Company culture is awesome loving but manager attitude is careless and micro management.

like

Please give ur suggestions

Post Photo
like

Is it only me who has shifted to Pune?😂
It's so boring to sit at home alone with office not starting soon.
If anyone who has shifted feels the same😂 let's meet🥂

like

Apparently finding a job is easier than finding a place in Singapore. Who all feels the same! :-P

like

Book recommendations on how to build your communication style? I often get feedback that I don’t talk enough or doesn’t appear very confident.

like

Additional Posts in Advertising

Creative Director or Product Design Director. Which one would you pick for the next 10 years?

like

How many agencies give cost of living/yearly raises vs just a “yearly bonus” ?

Can ya guess which one Barkley is?

like

When a lackluster creative director complains that they’re never on any projects but continually bails on creative briefings....? 🤔

like

I’m anticipating 2 offers and need some opinions. A) ACD role @ not exciting agency doing potentially great work, significant commute. B) AD role in house at a great company. Minimal commute. Both SF.

like

Snapchat vs. IG Stories. Which one do you use more and why do you prefer it?

like

Stop shaming people for leaving on time. Working overtime every nite benefits no one if you’re exhausted. It’s not a badge of honor either. Work on your time management skills.

likeupliftingsmarthelpfulfunny

Interesting discussion with agency CFO recently. Client-agency contracts are becoming performance based, less execution. Looks like if your spot won't bring in 💰💰 for the client, it's dead on pitch.

like

Man that United Healthcare Chuck Norris spot... ouch.

like

I would go crazy without my CW partner. Who else’s partner keeps them sane?

like

Instagram is off-putting now.
There is just too much happening there.

Post Photo
likefunny

Starting my Sprinternship on Monday. Any advice?

like

Anyone have a recommendation for books or resources on upping my sales game? Open to in person class, online class, books, etc!

like

What's with the JWT discrimination suit and what's that all about it? Is discrimination really a thing in our industry? 🤔

like

What are your thoughts on Wunderman Thompson?

likefunny

I’m guessing you can’t use the same indie recruiter/talent specialist again or they won’t risk recommending you if the last gig you got from them you were fired.

likefunny

I’ve been thinking recently that I want to go to Asia. I spent some time in Hong Kong and really enjoyed it there. But I’ve been wondering, should I work over there for a company/agency, or just save for a one month vacation? I don’t want to come back and be forgotten in the work world. Any advice from Ex pats would be lovely.

like

Expats- how the hell did you do it? I’m a US citizen from birth and all I have wanted for the past decade is to get TF out of here. Preferably EU, Canada (I speak fluent French) or Australia/New Zealand, but I’d also be down for some parts of Asia. I’ve worked for global companies in the hopes that there would be a transfer opportunity, but the opportunity has never come up. Any tips would be awesome.

likehelpful

With layoffs slowing down. Does that give anyone reassurance of things going back to normal?

likefunny

What are the good accounts at Grey NY?

like

I’m looking for some new things to read or listen to — doesn’t need to be ad-related. Books, podcasts, whaddya got?
I’m not really into fiction, but open to anything. Last books I enjoyed were Junior and Moonwalking with Einstein, last podcast I binged was Startup (Gimlet).

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal