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Both. they take a problem that is incredibly complicated and do some quick and dirty math to get to an easy solution.
clients (and some agencies) like it because it’s quick, easy, cheap, and easy to understand. it makes sense - that’s not the same as it’s correct.
I’ve seen it give some results that are so f’d up it’s useless. I’ve seen a few instances where it actually works. but not a lot.
customer service is pretty bad too.
you get what you pay for.
and for what it’s worth, Google’s product is just as bad.
Very helpful feedback. Thanks!