Is Wieden still doing Old Spice? I saw a spot last night that was just terrible.

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Probably half of the old spice spots ever made by WK have been flops. That’s just part of the process there. They know experimental humor comes with risks. It’s not all going to land. But they’re quick to bury the stuff that isn’t well received and they elevate the stuff that is. Most think of the homers and assume they’re batting 1000. There have been plenty of whiffs, though

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I always wish people would post their agency not their title. Especially for critiques. Of course WK work should be critiqued! I just want to know where you work so I can critique it as well.

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What ad are we talking about?

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Because a lot of the originators had left the building several years ago whom WK didn’t really replace. Like how a lot of the recent Nike ads aren’t as refined as it used to be. Still great. But not mind blowing great.

Noticed this too. Where have they gone? Or have they just gotten out of the industry at this point?

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