Isn't it weird that we write ads for products with no idea of how much they cost, and virtually no way of finding out?

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Posting as :
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You are currently posting as works at

What? There are literally entire departments your marketing team should be engaging with that can provide you with this information. It’s important to be educated on pricing, payor, and access issues. Are you saying how much it costs for an individual? An organization?

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Sounds like it. And that nuance is exactly what I'm trying to get through. It's pharma, and I guess the price is highly-variable depending on hospital, insurance, etc. But that's all I know!

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Yikes that you posted this under your agency name too.

As a writer, I do have an idea of how much the products I write for cost, especially for the primary demo (so Medicaid, commercial, no insurance.) Legally companies need to publicize a WAC, and from there you should also have conversations with your clients about how expensive/inexpensive the product is.

You’re doing it wrong if you don’t know how much the drug you’re writing for costs…

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Not enforced

You can literally Google it. How much the patient pays is the only question

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Hello fellow Wunderman employee, I assume whatever brand you work on mentions cost programs? I know my brand has a separate agency that works on payer so they feed us info when we need it. But it’s accessible, as someone else said you can Google it, on have your account team get you whatever you need or are curious about.

Thanks man. These answers have been really helpful. I need to talk to my actt team.

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Is your product an NFT?

As long as you have Internet, you can find the price (why not start there, really). What has shocked me though is when some clients don’t know the price. I once had a client who honestly couldn’t understand why docs weren’t writing her product for patients, despite it being close to $700 per month. It’s a good product (I got sick and had to start using it), but I can’t possibly afford to take it all the time; I expect most people couldn’t.

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