It's difficult to come up with a compelling ad campaign for some of these products; why would someone "need" a specific set of kitchen knives or the like

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As a marketing specialist, at some point, I had the same opinion, but as time went by I understood that every product has an audience, and our job is to make it so attractive that this audience grows.

It's not whether someone actually needs it, it's how to make them think they do. How will those knives change their life? Extra sharp? Ergonomic handles? Make them feel like they've been suffering an inconvenience with their current version.

You gotta figure out the pain points that your product can provide solutions for. What makes your product different from other sets of knives? Plenty of products aren't "needed" but they sell well because people like us come up with creative strategies to persuade consumers.

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