It's funny that for clients making something "hispanic" means putting an abuela on it.

Ok, i get it, you've seen Coco...

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This has been the case since Hispanic advertising started. Oh, and don’t forget to include a soccer ball somewhere. Otherwise it won’t get approved


Need to get Hispanics to work on some of these Hispanic accounts , at least one creative should be included or be given a strong brief with good strategic information. Don’t make a fool of yourselves!


Aunque tbh, abuelas rock and should live forever.


¿Cómo les va, hermanos hispanos?


Hahaha personally it makes them look ignorant towards what being hispanic means and how to connect with Hispanic population...


And the ethnically ambiguous “Mediterranean look” talent. Can’t forget to put lots of Filipino and Greek actors in the work next to abuela and the soccer ball.

It would make it more hard hitting if we throw an asado into the mix

Trying to explain that recreating an ad into Spanish is more that just translation is like pulling teeth. They seem to think all Spanish is the same...

Having to explain to my Latin American clients that the proper term is Afro Latino.... and yes Brazilians want to see themselves reflected in their ads... is a little painful. But baby steps?

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