It’s hard to tell young creatives not to base your work on puns when Bublé/Bubly is a thing.

likefunny
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With great puns comes great respunsibility

likefunnyhelpful

CW1, you win. Close this thread down.

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Let’s not act holier than thou. We need to appeal to the target markets and if they want puns, we best deliver. I’m in advertising and I smile every time I see a good pun no matter the brand. Making people feel good can go further than the artistic lofty concept, as much as we like to produce them.

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Not the point of my post. Just talking about the disconnect between what we teach the youth and what becomes a Super Bowl Ad.

There’s also a giant middle ground between not being pretentious and using puns as the creative device.

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While a pun itself is not a concept, it can be the organizing logic that sets up a fun concept. Ive done a lot of spots based around wordplay. And I regret nothing! (Marco Polo, Ice T, Bulldogs) - ken

likefunny

Marco Polo is one of my favorites of all time!

And every payoff line in every Old Spice spot.

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Those are less puns and more portmanteau

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Puns are ok when you can execute brilliantly around them. In most junior books they just sit there lifelessly.

likefunny

Who said they can’t use puns? Live a little

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I like buble

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This was funny. And the squeaking marker sound. Just love.

Felt the same way when I saw the Shiner Bach board

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