I’ve always been surprised to see so many fishies from Big 4 consulting firms here. Anyone work in search marketing (SEM/SEO) or digital marketing for these firms? Interested in learning more about how I could transition to the consultant role.

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I'm in marketing operations and I haven't really come across SEM on the consulting side. I've typically seen that handles by agencies. Even in the broad definition of marketing ops, SEM and website is usually sectioned off.

I've always wished I could pull some SEM into my job.

Maybe someone else has had a different experience and can be more helpful!

What does marketing operations entail? What kind of experience do I need?

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