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There are two tiers to what a “copywriter” can be.
There is the casual tier of people who have no real-world agency experience or portfolio and pull together gigs online, through word of mouth, and off sites like fiverr. Honestly, they probably barely beat minimum wage.
Then there is the world of professional agency / tech copywriters. I pull in 150k with 7 years of experience. It easily becomes even more lucrative as time goes on.
If you are just seeing it as a side hustle, you’re probably thinking of the first group. I truly don’t think that’s even worth doing. Better to get a different job and write for fun as a hobby. If you’re prepared to go all in on it and make it a real career and aim for that second group, then by all means go for it. It’s fun, but breaking in takes some work.
OP: you're most likely talking about the writers ACD1 mentions in the casual tier, the self employed writers who dable in a bit of everything loosly. They're not conceptual in the sense that they don't work at an agency creating ad campaigns or platform level marketing. Instead, they will take on ancillary projects like naming, social content, SEO, websites, blog posts, and the occasional promotional marketing (think act now! Emails or Facebook ads).
Agency copywriters do much of that too, but alongside larger campaign and conceptual work and always with a larger strategy and craft behind the work.
The story of these folks going from $0-$100k in a year is either self promotion trying to drum up more leads or they're trying to sell their copywriting course/book. Not saying they didn't grind and possibly do that, but take it with a grain of salt.
Everyone needs good writing, so I'd encourage you to explore. There are varying levels of "Creativity" though, so I'd reccomend taking a few ad school or online courses to see what you enioy.
It’s such a competitive business. You have to have big fire in your stomach. You should take a class at a good place like Miami ad school, FIT or SVA class about what it takes to put your portfolio together. It’s so hot and competitive that if you don’t have fire inside you, you will get rolled over by people who are so passionate about it. And in the meantime, while you wait for a class, read some books about advertising.
I wouldn't sink too much time into profession that AI will replace in the next 2-3 years. Do medical writing. It's boring but bots still haven't be able to crack it (yet).
Or get into writing at a pharma agency. It’s not always the most glamorous (there’s a lot of annotating/references bc stuff gets submitted to the FDA so just about every piece of copy has to have some kind of reference to back it up), but I think it’s one of the last writing worlds the robots will come for.
Proofreading your copy is a good first step.
No it's not. Copywriting and copy editing are not the same. Now, do you want these 🔥 concepts or not?
I don't recommend trying to do this on the side if you're starting out with zero experience. Many copywriters I know majored in Advertising/English/Journalism or went to portfolio school. Those that didn't worked their way up at a company. If you're just looking for extra money, it'd be a lot easier and faster taking on a different side job, like some kind of sales (esp if you want to do tech sales eventually). It doesn't hurt to read a few books if you just want to hone your copywriting skills though, but making money off it is different.