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I’ve been doing mid-funnel automotive for 5 years, really trying to move on but feel like I’m stuck in a rut. Anyone been in a similar spot, and if so how did you get out? What’s a good next move that’s not more of the exact same?

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I got some brilliant advice from an old CD. Only put work in your folio that you want to do more of. So, if your folio is full of mid funnel car work then it might be worth working on some other briefs on the side to get more better stuff in your book. Is there a copywriter you can partner with for some pro bono work?


Lviv By R He Hj by VvssssssssssddSSsasses can I get a


Haha. Asses.


At a single agency or multiple agencies? I think the clearest answer is to hop jobs if your answer is the former. If it’s the latter: Strive for a big win of some sort on the automotive account. Sell something fresh and fun that the brand hasn’t tried before. Nail down the results of one of your pieces (ie: how many were sold?). Get a new chunk of the biz and then ask your CD to move to a new category... you’d have earned it. ^ all easier said than done, but you do have a lot of viable options


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