I’ve been in strategy (social and Comms) for 8 years — with each move up, I feel myself getting farther and farther away from the creative process, which is my favorite part of my job.

What roles are there that straddle strategy/creative? Is there a way to transition to a creative position — and what does that look like? From everything I’ve seen, it seems like I would have to start over at entry level Copywriter and a lateral move to a comparable Creative position is non-existent?

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Posting as :
works at
You are currently posting as works at

working inhouse at a tech company will allow you to grow as an IC path or manager path. Sounds like you want to go up in the ic path

What do you mean when you say IC?

What kind of work do you do on projects? I'm considering switching from creative to more strategy as I'm more interested in tone of voice comms/nailing project objectives that way tho similarly don't want to entirely move away from visuals.

Not so much time of voice or anything that strongly influences creative expression outside of — “does this make sense in this placement.” I work with teams to set up the content ecosystems and map out campaigns, but I miss being able to influence the creative execution with ideas that hack certain placements.

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