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You can give me a referral to bank of America ?
Some of that might be useful for running self service database queries to better understand your target market…but none of that is necessary in my role as a PMM. We have a marketing operations team that can do all of that for me. The only downside is that the work needs to be prioritized, so it take a little longer.
In my role, knowing basic navigation of tools like SFDC, Tableau, Microstrategy, etc is more than enough to get by.
Sounds like BI and marketing conflation to me
Which companies are you referring to? I’d like to use my sql skills I’ve learned externally in my next role!