{ "media_type": "text", "post_content": "I’ve been working in Media Strategy for 5 years but would like to move into Brand Strategy or Creative Strategy. How hard is it to switch career paths?", "post_id": "62f883d6b45d9f0023566daa", "reply_count": 2, "vote_count": 2, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

I’ve been working in Media Strategy for 5 years but would like to move into Brand Strategy or Creative Strategy. How hard is it to switch career paths?

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Have you considered asking about moving into Comms Planning instead of Integrated Media Planning? Could give you the experience you need to make the switch or be something you like better in media.

It shouldn't be impossible, since a lot of your skills will transfer. I would see if there are any opportunities in your current position to take on more branding or creative opportunities and make sure to mention that it's something you're interested in. See if there are any ways to gain experience so you can put your best foot forward.

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