I've built out an ecommerce store for some additional income but I'm really struggling with the marketing aspect. Has anyone here had any practical experience with digital marketing and knows what works?

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I would do google ads and ads targeted to people who follow BMW page on instagram maybe. My organic approach would be getting your t-shirts sponsored by putting them on influencers in the space. I am all for organic to minimise spend but with e-com you might need paid and paid organic too.

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Unless you hire somebody, digital marketing is truly a test and iterate approach.

Even if you hire somebody the results might not be what you’re looking for.

I would honestly just start with organic digital marketing and build that way. Once you have enough sales you can start pouring money into paid media.

If you want I can provide you some guidance for a nominal fee.

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+1

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Yes

Sure thing. What kind of info are you looking for?

I'd start with FB ads and do some highly targeted keyword searches around your audience

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Have you spent any time working on your SEO? That is a good place to start and will ultimately help you in the long run(not a quick fix) optimize your products as well as your webpages individually. Be specific especially with the types of products you sell. Also be consistent with your posting on social media and make sure that your posts allow the potential customer to click and go straight to your shop. Happy to take a quick peek at your site if you’d like!

The SEO and do it yourself suggestions here are the way. Facebook ads can be great, but they are super expensive. I would do a lot of creative marketing where you got the idea. Basically take a lot of photos/videos of yourself and others doing cool BMW stuff, then use those to low key promote on boards and social media. See what works first before spending money. Also - subscribe to the DTC podcast from pilothouse. They have a ton on t-shirts as that’s where a lot of their buyers got their start.

What did you do in particular to get your first sale?

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