I’ve heard you get a bonus if you win a Lion. Is that true? Or is it a holding company thing where the agency gets a bonus?

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Some agencies give a cash award to teams who win big awards. But it's an individual agency thing, not a Cannes thing.

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Never heard of this. Probably depends on the agency/holding company.

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I would say in my experience that agencies have a bonus pool, and in rewarding achievements the bonuses will go Lions and to new business wins. I have not heard of someone’s contract explicitly outlining payment for a Lion, but it could exist somewhere.

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I know FCB would give bonuses based on awards and are open about it. A lot of other agencies give bonuses but on the DL.

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A big WPP agency I used to work for gave it to Creative Directors and above. The amount was around 2k per Gold Lion back then (2015)

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Any UK fish that took or was made redundant receive a bonus. If so please share details.

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Alright, which of you did this? 😂😂😂

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