I’ve never been in a well-run, helpful status meeting. Ever. Have you?

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Yep. My account people are pretty great on one of my accounts. We have sheets with details on every project going on. If the meeting only needs to be ten minutes then it's only ten minutes.

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Once. But then I woke up.

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I’ve been in plenty of status meetings that were helpful for the three minutes we talked about things that mattered to me.

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SD has it. Helpful for the two questions I have, unhelpful when it’s going line by line, on hold projects and all.

There is no reason these “meetings” could be replaced with a simple group email.

At CD1 maybe for creatives but account people (and busy clients) get 100s of emails every day.

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