I’ve never worked in the US but am wondering what salary would be for the following roles at at digital agency on the West Coast. I have 10 years of experience as a creative and film director.

Associate Creative Director
Creative Director

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It’s not called BTL / ATL any more. Since everything is digital first and all media is measurable. Think of all the mergers, like VMLY&R and now Grey/AKQA. Which means you don’t earn less for digital.

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What’s a BTL agency?
Depends a lot on agency, city etc but...
ACDs in NYC: $125k-$200k
CDS: $130k-$250k+

Below the line. So digital.

This would be in LA.

CD at LA digital agency here - I make $145k. It’s low, my original ask was $175k but it was a big push to even get to where we landed on. It’s a small agency and they’re growing REALLY fast so I was told by HR, CEO, etc that my salary would also grow quickly and this was just a starting point to get me in the door. I have 7 years experience.

For ACD - I would ask min $130k. For a CD - I would ask min $170k.

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