{ "media_type": "text", "post_content": "I've recently discovered I enjoy trend research and providing a client a perspective of what markets/trends to chase and plan for the next 1-3-5 years. I enjoy it FAR more than creative briefs or comms planning. What job title am I looking for? Does it live in agencies?", "post_id": "60a83382e7e38500213da07e", "reply_count": 19, "vote_count": 7, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

I've recently discovered I enjoy trend research and providing a client a perspective of what markets/trends to chase and plan for the next 1-3-5 years. I enjoy it FAR more than creative briefs or comms planning. What job title am I looking for? Does it live in agencies?

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In my mind there are three possible paths you could go: 1. Business: looking for new players & startups, business models, or macro changes in the market (i.e. Ghost Kitchens, policy regulations, growing privacy concerns, etc.) This is usually more analytical and M&A/financially focused. Company examples: Crunchbase, Trends .co, Pitchbook, Pilot44, Fahrenheit 212, Bionic 2. Innovation & Design Thinking: helping upstream clients identify new technologies, forms, scientific advancements, etc. This will be more R&D/technical/industrial design focused. Company Examples: Ideo, Frog, Fjord, The Bakery 3. Consumer & Market Research: either identifying new consumer trends, consumer needs (JTBD), culture shifts, etc. Here you’re either going to focus more qualitative (ethnography, face-to-face/focus groups, social media deep dives) or quantitative (search trends, surveys, sales data). Company Examples: WGSN, CB Insights, Mintel, Nielsen/84.51, Kelton, LPK, Ipsos, Egg Strategy These paths may all use the same titles interchangeably, but, look for things like strategist, analyst, researcher, or forecaster. You could also search these companies on LinkedIn and see what titles and career path their employees have listed.

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Thank you so very much for a thoughtful and detailed response. This is absolutely helpful.

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Sparks and honey — look up Mike(?) Klein there and Zine

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I love Klein's work! Good recommendation with Sparks and Honey. Fab!

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Hey, all! Thanks for the advice. I put my CV out there, and I have a new job!!!

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Wooo!! Congratulations! 🎉

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Very few roles where this is solely your job. Most jobs in strategy or even marketing overall do delve into trends a bit but its not yhe main part of the job. If you only want to do this, look into "futurists" and specializations within market research or other vendor side groups like agencies or consultancies. Kantar futures is a good one

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following because i’m also interested in this!

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This is what any Account person at Director or above should be doing as a part of their day to day job. Otherwise look into someplace like WGSN.

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WGSN mentions Trend Forecasters... Thanks great suggestion!

Market research bud

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Thanks RA!

Client side strat/product development roles

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“Growth Hacker” or come work for a consulting firm.

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Consultancy for sure has roles like that, but anything labeled "Growth Hacker" won't match what you're looking for.

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JWT has a big research desk.

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