{ "media_type": "text", "post_content": "I've recently discovered I enjoy trend research and providing a client a perspective of what markets/trends to chase and plan for the next 1-3-5 years. I enjoy it FAR more than creative briefs or comms planning. What job title am I looking for? Does it live in agencies?", "post_id": "60a833da586d6c0021408138", "reply_count": 8, "vote_count": 9, "bowl_id": "5976222cab932800101a9ca4", "bowl_name": "Women in Advertising", "feed_type": "bowl" }

I've recently discovered I enjoy trend research and providing a client a perspective of what markets/trends to chase and plan for the next 1-3-5 years. I enjoy it FAR more than creative briefs or comms planning. What job title am I looking for? Does it live in agencies?

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Posting as :
works at
You are currently posting as works at

I’m in-house and do this, it kind of sits in more business strategy and I often work with new product development teams and market analysts.

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Thank you @BrandStrat!

data strategy or cultural strategist. roles like this exist at sparks & honey, mccann truth central, jwt intelligence.

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Director of innovation.

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