Jargon, jargon, jargon. What’s your favorite agency-related, overused expression? I’ll start: ‘let’s touchbase’ or ‘just have fun with it’.

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“Our brand sentient is up, our brand affinity is up, our brand engagement is through the roof!"

“So, how are sales?”

“Oh, they are down. But our brand sentient is up, our brand affinity is up, our brand engagement is through the roof!"

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^This is why I’m ready to quit this business.

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Plus it up
Pithy

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I had a junior account that managed to string entire sentences together using jargon. Couldn’t figure out what she was saying half the time: let’s huddle so we can circle back on the low hanging fruit, I’ll ping you to get on calendars.

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Incorrectly said: “flush it out”

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Yesss flesh not flush

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“It’s needs to feel more sexy” they say, as I as I flip through my deck of toothpaste banners

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ping me

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HATE it 😂

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surprise and delight 🤢🤢🤮🤮

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That’s fair. Good points

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“Real quick” “simple change” “just drop it in” anything that assumes that changes are easy and can be done quick without thought

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Yeahhh.. I hate how much the higher ups forget the effort it takes to execute. They were there once, yeah? You’d think they remember

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Low hanging fruit

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And the bane of all Art Directors everywhere: Make it pop.

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“Plus it up” “give it design love”

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Tissue session

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It’s a session with client where you talk about the rough ideas you have to make sure you’re on the right path before sinking hours into work that might be off. An informal talk about your progress.

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What’s the ask?

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“Caveat” used as a verb like “let’s caveat this and circle back.” Caveat is a noun!

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I remember hearing this when I first started and have been using it wrong my whole career without realizing it was a noun 😳 thanks SC1! Going to stop “caveating” things from here on out.

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“Tweaks”

C’mon people, it’s revisions or edits. Leave my copy’s nipples alone!

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bahahaha

Move the needle

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I have list from my old agency:
Let's align with _____.
Empower the consumer.
Authentic.
Optimize the data.
Granular (often misused in the sentence)
That's baked in.
Compelling storytelling.

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Cheap, fast, good. Pick 2 and pay the price or wait.

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I’m so glad ‘bespoke’ is no longer overused like I used to. Hated that one.

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Same! Can’t say it out loud. Ew. I am guilty of writing it in a deck about once per project though. I just can’t help myself.

“Take this offline"

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I especially love when someone says this while on a conference call, inherently implying that the next steps of communication will occur over email or IM 😂

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“Make it look more ‘designed’"

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“Dovetail"...nothing lamer.
Does anyone speak like this outside of the office? Why do “we” have this alternate vocabulary for the office? “We” just sound like jerks...

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We have to get “scrappy” when I deliver a production budget that’s higher than they want but is already trimmed down

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But I love Hamburger Helper

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“Before we kick off the call, I’d like to go over some housekeeping items."

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