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The problem is not that it’s a badly designed tool, it actually could be useful if people used it. Essentially it was trying to revamp holding companies to be modeled like consulting companies. More project-based work, multi-agency clients, more flexibility for careers. It would make it easy for someone to find projects to work on, gigs to do, people to meet within Publicis. They were directionally correct in how work is moving, and Covid accelerated that. The thing is they kind of gave up on it before it was what it was supposed to be and it turned into a half-baked tool that couldn’t meet the trend they were betting on.

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@Director 1… yeah I just mean like the actual technical features. Something can be well designed but then not marketed well to users afterwards. But I hear what you’re saying. I think Marcel is worthless as well, for the record…just was pointing out that Publicis predicted a trend correctly but didn’t capitalize on it in any meaningful way

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I was convinced it was nothing but a collection of business/marketing words you’d see in a desperate-to-be-thought-leader’s LinkedIn post.

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😬

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It’s an intranet. Convince me otherwise.

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Sounds like typical tech company envy. The worst is when agencies think they can out-tech tech companies.

If there was a need for this, dozens of tech companies would have introduced it to marketplace years ago.

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