Just found out a spec campaign I’ve been working on for months is actually being done. Has anyone had the experience of another agency making your idea before you? Can I still keep this in my book somehow??

likesmart
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No, you didn’t make it

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I won many lions already, in my imagination. I was scrolling on cannes website and there was the exactly same idea that I presented to the client, from other country and agency sometimes.. such a coincidence but no, you can’t add to your book.

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No matter what you decide to do, under no circumstances ever should you take the final product and put it in your book if you didn’t help make it at that agency. You will be blacklisted by not only that team, but likely that agency and anyone with the knowledge of what you did. Recruiters DO double check this stuff.

Personally, I was even questioned for having something in my book that my name was left off the credits for in my OWN agency (it was a political thing, and I was too new and junior at the time to have any influence on what made it in the pubs).

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I’d keep it in my book, but acknowledge what happened and add an explanation to my portfolio description. It’s a weird phenomenon, but sometimes ideas pop up at the same time in books, movies, etc.

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Agree👆 honestly that just seems weird. “Hey, look at my campaign that seems oddly similar to another campaign that some other agency did. But I had the idea first. Oh and did I tell you we didn’t actually get to make it”

It’s gonna be a hard no for me dawg

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If you can make your spec work better than the work produced by the agency, I’d say keep it in your book.

smart

Is it similar or the exact same?

It’s very close to one of our biggest executions in the campaign. Technically it’s only one part but it’s kinda the main part. It feels too close for comfort to me but idk

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Unfortunate reality:

The worst real work > the best spec work

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