Just got a new role in managing my company's performance market. Any advise or KPIs I should be looking at? I am a retail company and we work with an agency to handle our marketing spend.

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It depends on your department and company goals, but I’d assume that if you are retail, purchases/conversions is the ultimate KPI you are striving for. Many of the bigger paid platforms have the ability to track purchase actions via pixeling or events (add to cart button, purchase button, etc).

Would also consider click through rate/traffic to be a good kpi to measure success, especially since you can retarget new visitors with higher-intent campaigns.

Not sure about your user journey, but if you’re selling larger ticket items, a top funnel campaign with the goal of form fills in exchange for a content download or similar can also be fruitful. Especially if you’re hoping to broaden your prospect pool for retargeting and nurturing.

Conversions and ROAS would be good ones to look at for retail

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