Just got an offer for my FIRST ACD role. Massively happy but also nervous. I want to hear what it was like making the switch from a Senior AD or CW to ACD. What's the one thing you wish you knew then?

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Congrats! Hope you’ve been paying attention to what the CDs do every day. We do the same exact thing for less money and less time off.

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Do everything you can to find the idea in the team’s work or pull it out of them or lead them to it. Resist the urge to solve it for them. And if you do have to solve it for them, still give them the credit. ++be humble

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You’re now the decider. You get to carry the weight of those decisions. If something fucks up, it’s on you. Get ready. But instead of stressing over that, use it to protect your team. They’ll thank you for it.

Also, it feels real weird to take credit for someone else’s work (by way of leading vs making). But it is your work, so be proud

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@acd Same exact thing? Oh ACDs. . .

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Congrats! Not ACD myself, but something most ACD’s are notoriously known for is power tripping. Be humble.

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Following. Only 6 months into the gig and not much has changed. I've noticed CDs in the business have let me and my partner run with things a bit more. And lead projects. But a case of same shit, different title so far.

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Depends where you work. Big American agencies (BBDO, McCann, etc) tend to treat ACDs just like seniors, so there may not be any change at all.

But if you're at a smaller shop or not American or at a place that treats you like an ACD get ready for meetings. So many meetings. More meetings than you knew were possible. About the stupidest shit. And get ready to start making less work. Cuz of all the meetings.

Basically, you start to become more of a manager than a creator. So you have to work extra hard if you want to find time to keep creating.

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At small shops you get to lead, come up with all of the ideas, write 50 page decks, comp it all yourself and then sell everything. While leading, making and selling two other projects. Congrats and good luck!

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Haha. Nice.

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It’s confusing. You’ll be asked to be a CW one day and a pinch-hitting CD the next day, but you are NEVER to forget your place. You are a workhorse. A Sr Writer who can be trusted on shoots and with clients a little more. What you produce now will help convey what kind of CD you want to be one day...

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Ugh how did you position yourself? I've had the hardest time moving up to the next level

@AD1 God, never. Big ideas come from anywhere and if a junior or the janitor has a great idea - let's all nurture that shit shall we? But GREAT advice! Thanks.

@Oath1 - YES! Love this. Thank you.

Thanks for such a thoughtful response ACD3!

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