Just had my first idea that a client bought, and my bosses haven’t said anything to us. My AD and I were the only people who told ourselves congratulations. Is this normal? Feels super awkward.

likeuplifting
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This breaks my heart! I’ll let the creatives respond to if this is normal. As an account lead, I am always so hungry to know who came up with each concept to congratulate the ones that rise to the top but creative usually keeps a tight lid on this to the account team. Be proud of yourselves and celebrate. Keep pushing great work forward!

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Congratulations! It’s a big deal and should have been acknowledged but some ppl are just too caught up in their own world. Well done though!

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Thanks for the feedback, friends 🙏🙏🙏 really appreciate your perspectives and kind words!! My partner and I are going forth today and gonna try to kick some ass, no matter what.

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Nice! Your boss is either clueless or a dick. Either way don’t let them spoil this for you. Enjoy the W.

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You’re the only one keeping track of that kind of thing and it’s ok :) congrats!

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Sad they dropped the ball, but hopefully they’ll make up for it when the dust settles! Congratulations and remember, no matter if they acknowledge you or not, it’s going in your book 👏🏼👏🏼👏🏼

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You'd think it's not normal but no one ever (literally - never) said congrats on selling an idea. Not my last agency, nor the one before.

Sometimes people are freaking out about the potential changes and client feedback and it's "too soon to celebrate". Other times the client says they like it in the room but then their boss picks another idea. Finally it could be that everyone's "favorite idea" didn't sell, so they are bummed out and forget to say congrats.

Regardless, congrats will happen when you produce it and it goes live. Some people think it's jinxing to celebrate early.🤞

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The first time I sold an idea, two to three of my bosses happily announced that fact to several rooms and then broadcasted it to the entire agency in the next agency meeting with the expectation of literal applause.

From me to you and your partner, OP, congratulations. You did awesome.

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Just had something similar happen to me and my partner. It’s no fun, I’m sorry! You definitely deserve acknowledgement! Congrats 👏🏼👏🏼

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No, it’s not normal! Your bosses should be celebrating with you. Congratulations, that’s huge!!! (And your bosses are small and unkind)

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Congrats! So, so proud of you two. Even if your CDs don’t say a work. Know that there are people in this fishbowl who are proud of you!

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Word*

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Kinda normal, especially in NYC. Congrats. 💥⭐️🔥☀️

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Don’t take it personally. They’ve probably got a lot of shit going on. If it wins an award they’ll be all over you 😂

Follow up: instead of getting a congrats from our boss, my partner got a cruel email and a “warning.” I don’t want to go too far into the details, but... it definitely took the wind out of our sails. Feels like this win is being treated as a fluke, not a success. We’re still going to keep trying our best, but jesus. Hope it’s not like this all the time at every agency.

What did they say?! A warning?!

I have a crazy story like that, sold through a campaign once and instead of congrats my higher-up (who was also competing in the brief) reprimanded me and then unsold the idea to try and push their own onto the client again. The client bailed, the budget got moved and nothing got made 😁

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