{ "media_type": "text", "post_content": "Just saw an influencer post about European Wax Center‘s new campaign, #AxThePinkTax. Idea being that women pay more over time for feminized products like razors. But pressure on women to wax (contd)", "post_id": "5cb785dc6a910c001b11cf9a", "reply_count": 19, "vote_count": 1, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning", "feed_type": "bowl" }

Just saw an influencer post about European Wax Center‘s new campaign, #AxThePinkTax. Idea being that women pay more over time for feminized products like razors. But pressure on women to wax (contd)

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I dont think most women who wax do it for men (directly or indirectly.) That being said I don't think the idea behind that campaign has any connection to "the pink tax" which is a real issue. I think they are just trying to cash in on an existing movement but fail to sufficiently tie their product/ brand to it. Distancing themself from the notion that it is for the benefit of men would be better angle "because I want to" or "it feels good" feels less forced and more true.

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... is a pretty patriarchal/male-driven idea to begin with. I seem to be the only person thus far who thinks this is a terrible strategy. What say you fishies?

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Grooming shouldn't be aligned with sexual preference. Keep them away from one another because conflating them positions it from a 'women as consumption' lens

Lol that is an awful idea. They’re basically calling out that the whole wax itself is a pink tax

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They might as well put #SaveYourMoneyAndDontWaxYourVajay on the ads

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So there are other companies who actually ax the pink tax in a legit way, like Boxed.com, who eats the tax themselves.

But in this case....don’t you pay service tax for the wax?

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Seriously though, “female” branded products are significantly more expensive than the corresponding “male” equivalent. Neutrogena day cream is a perfect example.

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I wish they’d cover the tax for you instead - for selfish reasons, obviously.

It’s lazy and dumb

LOL

Just so I understand OP. Is your issue that you think waxing is an activity driven by men, so harnessing a feminist movement like pink tax could wake people up to that, and undermine their whole business?

It’s not that it would “wake people up” but rather “seem disingenuous.” I originally saw the campaign from an influencer I liked, and I lost respect for her. I also have less interest in the brand... but that’s just my opinion, the campaign could be wildly successful throughout its flight for all I know!

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It’s true tho

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