Just saw Campaignlive US list of ad agencies of the year. How in gods name is 72andSunny and Innocean get in there? Even Ogilvy being there is a head scratcher.

likefunny
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Umm, here for the comments

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I mean child or really short human? What we talking here

Oooh, share the list please. It’s behind a paywall. Thanks!

likesmarthelpful

so dumb. the audacity to make a list that no one asked you for and then put it behind a paywall.

likesmartfunny

I don’t think many agencies applied...look at all the finalists it’s the same 5-6 agencies and their people. Do we think the best folks in the biz are at Arnold and small regional agencies??

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Wonder if agencies are prioritizing spending money on keeping talent rather than awards given COVID realities. Also seems like everyone who applied got on that list!

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100% this has to be self-nominated list. Innocean literally has never had a hit... 72 had a down year by most standards. Can’t name anything ogilvy did other than hire new CCOs.

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likefunny

Neat.

Idk actually pays attention to these except maybe clients who need to convince themselves they’ve found the right agency.

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Innocean still riding that Smaht Pahk work eh?

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There must be some odd parameters to it. Innocean is very financially stable for instance (since thay only have one client and the client owns the ad agency), maybe thats part of it—although that wouldnt explain 72...

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