Just saw Sid Lee’s logo/profile image - what happened?! Looks like there’s social distancing on their logo combined with the Gen Z trend of DIY tie-dye clothing like the hordes of quarantined TikTokers. o.O

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Posting as :
works at
You are currently posting as works at

If you'd scrolled down their profile just a bit, you'd have seen that, yes, that's exactly what it is.

Social distancing + new-ish brand + being a "cool" agency equals that profile pic.

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