KFC awards creative business to MullenLowe after FOUR ROUNDS OF PITCHES. That’s right. Not only did they ask agencies to pitch over the holidays, they made them come back… not twice, not 3 times. But 4. Times. Arnold? FCB? Fig?

Godspeed to the creative team on this business. KFC is the reason this industry is shrinking and creatives are fleeing in droves.

Wieden saw this coming from (many) miles away. Good on them.

There are good clients and great brands out there….just not this one sadly.

likeupliftingfunny
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I hope this can help ML crawl along for a bit. But it’s the kind of work that “the old mullen” would have run from. They did some good/fun work on big brands in the past when the had clients willing to let them do it (jet blue, etrade, American greetings) but I suspect this will be more like a Panera but less profitable, if that were even possible.

Glad if it holds some ad jobs in Boston, though. But it maybe a “careful what you wish for” situation a la Radio Shack. (Showing my age here.)

likesmart

I recall the Radio Shack situation very well. Sadly the AdWeek article was a hack job client sourced press release and didn’t expose what these four agencies went through over the past 3 months.

Ouch.

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For whatever it’s worth, there are some good creatives left in the wreckage that is Mullen Boston. They needed any shot in the arm right now. So I’m glad they got it.

smart

KFC’s CMO spent bus last 20 years at Nintendo US and Yahoo!

Name a single good marketing campaign by either…

KFC is headed for a massive sales slump. Good for WK and every agency who backed out of that pitch.

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Why did they drop wieden?

It's always what CW1 said. New guys gotta make their mark.

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Martin dropped out early on too according to Adweek. Which FCB office pitched?

Chicago.

helpful

OP what are you asking? To confirm that this happened?

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