Ladies, anyone who ever got promoted from AS to AD internally, how did you make your case? Context: my director left 5 months ago and since then I’ve been leading my line of business while also doing AS job. Leadership kinda hinted they don’t want to hire her replacement yet and it almost sounded like “we’ll see how you do”. But at what point should I actually bring this up and ask what the plan for me is? I’ve been an AS for just over 2 years.

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General rule of thumb: Don’t do a job if you’re not getting paid for it lol fight for yourself ask them to replace her or promote you

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Learned this the hard way way back in my career

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They’re playing the game of who needs who the most right now. Get another offer with an
AD title lined and make them match the pay and title or leave. However, I wouldn’t plan to stay somewhere like this longterm.

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This.

It might be a power move to put together a plan to organically grow the account with proactive recommendations that will align with their business goals. Consider areas of the agency that are not currently being tapped for the account and how they may help move the needle for your clients. Show your leadership and ask for the role, fallback is roadmap/plan with timing to get there. Good luck!! 💪🏼

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You need to have an explicit conversation about this with your manager. Move away from the implicit “hinted at” to drafting a plan together that leads you into the AD role.
Hold yourself and your manager accountable to the plan. Good luck and go get ‘em 👊🏻

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