Last idea in the deck: the worst idea or the best idea?

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Never leave them with a bad idea. If one is weaker than the others put it in the middle. Or better yet, throw out any bad ideas or ones you don’t want the client to pick. Clients love to pick bad ideas.

likesmartfunny

Start strong, end strong.

Don’t present anything you wouldn’t be excited to make. Because odds are, client will choose your least favorite idea.

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Half of the meeting is texting by the time you get to the last idea.

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Am I alone in not thinking of things as worst/best, but more so thinking of things as “this is going to work vs I wonder if I could get away with this”?

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it's usually the thing i want to have the most conversation at the end *

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one idea in the deck.

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Anselmo?

helpfulfunny

Alex Bogusky used to show up to client presentations with three stacks of boards and ask them to pick which stack they wanted to see first. Obviously a different era. But always thought it was interesting

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Same

Thank you slide

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^I like this

Best. Everything else should be building up to that idea.

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Best. It should be the only idea.

Never put anything in a deck you wouldn’t want to make.

If it’s a bad idea it should not be on the deck at all

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