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Where's the lie?
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Post consistently, try to aim for once a day. As EY1 said, make sure to engage this will help lots. If you’re on Mac you can use Keynote to make professional posts which you can also duplicate and drip-feed these using Hootsuite.
Posts on keynote 😢
Focus in engagement, solid ads strategy and leverage on employer branding and relationship
Have unique SEO friendly content. Right hashtags. LinkedIn first strategy to seek audience’s attention.
Be careful with your ads. Lots of restrictions on job ads these days. Read up on best practices before you make the creative so you don't wind up being denied multiple times.
Go after your demographic where they live (I.e. the platforms they use). We've had a surprising amount of success on Twitter recently. Reddit is a great place to look as well.
For organic posts, don't be all business all the time. Build a brand that is trustworthy and reputable. If you get followers who are engaged, they'll share your posts to their network and increase your reach exponentially. Comment on other posts to gain visibility, have real conversations, etc.
Are ads a must when starting off?