Le Truc = Publicis prepping itself to be acquired. It’s a clean way to merge all of your struggling agencies and cut extra costs while smoothing the optics over (and inflating your value) with a splashy CCO hire.

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Publicis is forever trying to prove its creative mettle. It’s the runt of the holding company litter when it comes to creativity far behind OMC, WPP and IPG.


And they always will be with the strategists and account people running the show


No. not at all. Publicis pulls this every few years. You just haven't been paying attention.


It’s (IMO) a PR stunt to drum up a little excitement while trying to play in this “flex” holding company model where they want to offer up “a la carte” teams ... You know. The thing everyone else is trying and failing at the holding company level.


This agency sounds like it was formed to be the AOR for the Chevy Silverado


They’ve been getting ready to sell since I joined over a decade ago.


What is Le Truc though? I didnt quite get what it was from the paywalled article on ad age.


Le Truc will be followed by Le Flic.


PE talks have been swirling since at least beginning of the year.

And I think this is the final step before it happens

So...blame Liz?

Shes not the cco i was referring to?


Acquired by who??


CDL1, appreciate the intense Frenchness of that comment. In the end, it's only un boulot.

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