Leaving advertising for Brand side or other – how did you actually do it? I’m a strategy director, experienced and awarded but resumé keeps getting rejected from every brand job I go for.

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Brand side gets v particular about sector experience, so that can be a big barrier. Apply to sectors you’ve worked on.

They can also be title snobs, if you haven’t done a role in the standard career structure , with so many CVS on the table it’s easy for the talent acquisition team to park something non-standard.

For all these reasons, networking your way across is by far the best way. Or look for brands where you know ex agency people are now in snr brand side roles. Or look to go to somewhere quite small and use it as a jumping platform. My guess is your own ex-clients are your best fishing pond.

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Really helpful, thank you. I think you’re right about title snobs. I might just redo my resume and start networking like a pro

I've been looking for associate brand manager roles and have been surprised a lot are "mba preferred"... maybe grad school?

Yep, client side does like an MBA, partly because you end up involved beyond the full marketing mix. Pricing, distribution etc.

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