Consulting

Legit poll: Who would you consider the primary competition to Deloitte Digital for Digital Marketing and CX strategy? I know the big ones like ACN, Publicis, etc. but who are the ones under the radar?

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@OP here you go--this year's Gartner Magic Quadrant. I would say Publicis Sapient as well, but our org is shifting away from the digital marketing space that we led for a long time.

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Wasn’t Publicis acquired? For Digital Marketing maybe Ogilvy, more tech oriented, Accenture Digital as you mentioned, Fjord, IBM Interactive does CX strat and implementation, Softvision Cognizant, Globant, Avanade and Capgemini do a bit of that too, I believe those are the most important players in digital.

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Publicis Sapient has been a digital marketing leader for the past 7-9 years (formerly SapientNitro and Razorfish, but entities got merged), but we're shifting more of our portfolio into digital transformation and letting the marketing transformation go more towards other Publicis entities (Digitas etc.) We'll still do the same stuff, but in service of enterprise CX strategy etc and less of the Deloitte Digital /HEAT type stuff you've been seeing

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