{ "media_type": "text", "post_content": "Let me get this straight. So, Jeep decides to spend millions on a cutdown from their SB spot just to say “stay in” instead of actively help health services and the Americans who lost their jobs.", "post_id": "5e920a17a0d9d6001cd6361a", "reply_count": 9, "vote_count": 7, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Let me get this straight. So, Jeep decides to spend millions on a cutdown from their SB spot just to say “stay in” instead of actively help health services and the Americans who lost their jobs.

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You do realize this is basically a critique of our entire industry: why spend money on marketing when you should donate to the cause? I’m not disagreeing that is the moral thing to do. But the natural conclusion of that logic is that we all loose our jobs and an entire industry will be devastated. How do you rationalize that?

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Garbage of a brand. Next time they come to the SB with “proudly American” messages, you know what they really mean.

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Why millions for a different version? Talent fees and what not?

Most of these brands probably have media commitments regardless.

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Large-scale advertisers can’t pull out of all their buys. That’s why we’re seeing these covid spots...they have to air something. Believe me, they wouldn’t be running anything if it were an option.

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