Let’s talk strong & strategic account leadership. How do you create valuable space for your creative team to ideate/protect the creative process for them? IMO both increase trust and qlty of creative.

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The best work happens when the account/sales/engagement/delivery lead and the creative lead view themselves as partners who are mutually accountable to a shared vision of success that they've worked together to define. That means your creative leader is a part of the sales conversation and isn't brought in only after work has been sold. It also means that the engagement owner (in your case, the account person) understands the work well enough in their own right to know what the process looks like, which staffing/timeline/process compromises are negotiable, and which compromises will prevent the work from being successful for the client.

Many creatives who prefer to just focus on their own area of interest will disagree with me/balk at this next point, but I also strongly believe that all creatives working on a project should have a full understanding of the business case for that work and how it contributes to client success or to solving a specific problem for that client. If they don't have visibility on that, they don't know what their success criteria are, and you can't reliably score a goal if you can't see the goal posts. It's your job as an account person, to work with your creative lead to tell that story to your creative team, and then to tell the story of what they're doing to the client in a way that resonates with each party. You're a storyteller and a facilitator.

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