Data & Analytics

Liveramp question for my Data Fish: Say you’ve got an audience of 100k people your agency runs a campaign against. (Cont’d)

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works at

Multiple cookies per person since it's based on a device graph. Unique reach in that case isn't person based

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Cookies only live 24 hours now so unique users are exploding. Could be it...

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And they come back with DCM Data Transfer logs with reach values of, like 250k people. What the hell? Who are these other people? There are NO other audiences being targeted. Is this device duplication? What’s happening?

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I always assumed they are cross referencing desk/mw/ email cookies to MD5s files...

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Publishers typically sell them the rights based on opens and signups to “match” against there held database file to maintain quality of their pool per profile. Y’all are super smart in here, I am actually surprised I am being helpful/ providing new info. What else on this would be helpful to know???

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