Look at the big agencies with all those people. What’s the value? What does a brand see in that? People. Bodies. FTEs. That translates to being able to create memorable work?

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Most clients don’t want memorable work. They want reliably good enough work that’s on budget and on time with a minimum of drama. Most big shops are good at that. That’s the value

likesmart

no, the people are there to cover the shit ton of work large brands require. has nothing to do with memorability. that can come from big agencies or small.

how’d you get to ECD not knowing that? or you just having a rough day?

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Yes generally. That’s why they still exist. And clients are a big part of shitty work when you see it.

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I think it’s the depth and breadth- the ability to do almost everything under one roof from production to PR to dev work to media to global etc.

You must be at a small shop making nothing but memorable work every single day...

I love the variety of answers. Throwing thoughts out there to get opinion back

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