Looking at agencies’ websites reading their “about” copy. They all sound the same. Are there any agencies that have really differentiated themselves?

likefunny
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We are a band of misfits, thinkers, tinkerer and storytellers.
We are rebels who don’t just dream. We do.

likefunny

“We’re not an ad agency”

likefunny

We are a tribe of makers, do-ers and thinkers.
We are a collective, a hive.
We make your brand come to life.
Because people don't remember the things you say, but how you made them feel.

likefunny

Don’t forget to throw in some trite shit about culture

likefunny

Lol preach. I would rather an agency say “we do exactly the same shit as everyone else, just a little bit better/cheaper/weirder/etc”

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👆”We’re so much more.”

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Preacher has a unique voice/brand

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“We love money.”

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I did an agency repositioning a few years ago...everyone was saying the same thing

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Everything that differentiates an agency arrives in the morning and goes home at night.

likesmart

I think places that are trying to distinguish/differentiate in approach/method/hiring are more common - like Fortnite Collective

smart

Because they all do the same thing. The differentiators are who works there and their talent.

smart

Brainchildcreative.com

helpful

Good god, that’s terrifying. Imagine people walking around and unbeknownst to you there’s a baby in their head, half an inch below the skin. Happy halloween.

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So many buzz words

funny

The best agencies don’t tell you who they are. They just show up with great work. And who thinks defining yourself as an agency was ever a good idea? I’ve been on the client side and when I was I completely tuned out for those agencies who talked endlessly about themselves. And their models. And if they used the word disruptor or futurist I had to keep from gagging. . When they started talking about my company and our problems., That is when I leaned in. It is surprising how few agencies do this.

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“We don’t have a secret sauce.”
But, ah, saying that is your “secret sauce”.

16 comments in and no mention of coffee (or energy drink) consumption and how it fuels creative ideas?

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