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A lot of it will come down to your portfolio. If this senior role involves TV, for example, they’ll want to see TV in your book showing that you have some understanding of the creative and production process. Also as a senior, people will want to know that you can not only write, but also sell your work to clients. It’ll make a CD feel better knowing they don’t have to oversee every little client interaction.
So the book is the attention-grabber, of course. But also show that you’re experienced in selling work, and interested in potentially coaching up juniors, etc.
Your book