Social Media

Looking for an enterprise social media listening tool. So far I’ve vetted Brandwatch and Sprout Social — Brandwatch seems to be a more robust solution. Does anyone have any experience using it?

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Brandwatch is really great if you need historical data or if you have very specific inquiries. However, it does take some time to learn. If you’re looking for general brand/trend monitoring, a simpler tool might do the trick.

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