Looking for creative examples of brands making people question their existing choice, or examples of brands that break distrust in a category?

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Strategy deck due tomorrow?

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Mwahahahahahaa

purple, squatch soap, ubra, and dropp come to mind

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Oscar and capsule

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Anything DTC. Disrupter brands. There’s lots of creative roundups if you google with some of that language.

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Tons of DTC examples like Casper and Glossier. As far as more traditional examples go, Southwest Airlines is a good one – especially if you look at their founding beliefs and values. Method is a good CPG one if you have CPG clients.

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Sonos - You're Better Than This spot

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This is awesome, thank you!!!

That financial company with no commissions. You know the ad.

Your approach to research is like if GrubHub opened its own physical restaurant. Hope you tip all these gig economy strategists doing your homework for you.

😘

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