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I like brandwatch or netbase. The other tools are eh
Also reallalso really depends on what kind of insights you want/need
I cannot believe that anyone replied with brandwatch. Its the bit-o-honey candybar equivalent of social listening tools.
Radiant six
NetBase
Netbase, crimson hexagon, nuvi, shareablee, people pattern. All have pros abd cons. Depends if you are ok with dashboard insights or doing your own analysis/modeling with the data.
Netbase or Brandwatch
Crimson Hexagon, Spredfast
Crimson Hexagon