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I find British work to be smarter in general. Obviously you can do smart work in the US but you have a lot of client-pleasing “client’s always right” bullshit that gets in the way of good work.
All that being said, there are dumbasses falling upwards in London and untapped geniuses in B-list Canadian cities with whom you can do excellent work. I believe you can make great work anywhere if you work to the strengths of your team.
Bowl Leader
Yeah I feel ya, that makes sense
guess some places it's just easier than others
Bowl Leader
I moved to London from the US and ended up with a massive pay cut... The salaries here is insanely low, and it also feels like rates have stalled over the last few years, whereas cost of living is steadily going up.
I’m pretty sure clients in the U.K. spend a whole lot less on advertising than the US. There’s less money coming in.
I think there is probably some truth to the smaller market theory accept when you look at in-house creative roles. Some of which are at very large, very global and very wealthy tech companies and the salaries are still a good 40% less compared to secondary cities outside the UK.
... and you only get a rise when you resign to go somewhere else.
The salaries are smaller here and stupidly you only get a raise if you move. You basically make sweet fuck all until youre a senior creative (£50k-£75k).
CD’s make anything from £80k-£140k here, and those towards the higher end of that scale are usually the first ones sacked when financial trouble hits. CD’s in their 40’s on £125k never usually last.
You have to get into management by your late 30’s or you’ll need to spend your 40’s saving rapidly with one eye over your shoulder.
You basically get a 20 year career unless you get into C-suite. 20’s underpaid. 30’s overpaid. 40’s you’re fired.
The only silver lining in the U.K. is that it’s a fairly democratic market - you can genuinely become a CD in 5-7 years and an ECD in 7-10 years if you’re winning lots of awards and sacrifice your entire life. It’s probably worth it.
Bowl Leader
I keep getting told it's cause our cost of living is lower (lmao) re healthcare, maybe?
We all are 🥴
Bowl Leader
Thank you for this! This is the best response I've seen despite asking on here a bunch ha
Where do you think you make better work? I mean, how tonally different are the locations?
Just want to throw this in here. It's a cost of living comparison tool. No clue how accurate it is, but it's interesting to see, and overall it makes cities like NY seem like the cheaper option to London.
https://www.numbeo.com/cost-of-living/comparison.jsp
I guess you're American. The cost of living is so much lower here than in the U.S. but bonuses are pretty much non-existent.
I am. I live in London. And it’s not.