Looking for tips on sending work to Adweek, Ad Age, etc. Write it as a PR release? Thanks in advance.

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Posting as :
works at
You are currently posting as works at

(1) Know you’re reporter’s beat I.e Ann Diaz for Creativity, Marty Swamy at Adweek for tech/digital things)

(2) bullet points! I’ve always liked letting reporters the important things in my email pitch at the very top (see how Business Insider advertising formats their articles)

(3) try not to send attachments. Link to a release/video to work

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Do you have a comms team/person? They’ll know all the contacts to pitch in. Definitely go via your comms or marketing person. Assuming you’re at a big agency though

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