{ "media_type": "text", "post_content": "Looking into a role in an agency that seems to call their / acc execs/ senior acc execs ‘Senior Program Managers’ , any idea what the difference is ?", "post_id": "5b7f70b68eb1270017c1f808", "reply_count": 5, "vote_count": 0, "bowl_id": "5a3b5e6f57397600147146d3", "bowl_name": "Account Management" }

Looking into a role in an agency that seems to call their / acc execs/ senior acc execs ‘Senior Program Managers’ , any idea what the difference is ?

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That’s typically a project management title

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It’s a project management title, but titles can be weird... what type of agency?

We are going through an account/program transition at Ogilvy where account people are having their titles changed to program at mid and in some cases senior levels. The way it was explained to me, you are account if you are bringing in revenue. If you are managing the day to day business, that has become program. Lots of people are very confused about the whole thing.

In my experience, a program manager is different than Account. They have more project mgmt responsibilities. It is very likely that some more junior account folks will be transitioned over based on their skill set. Some account people are better suited as PMs, vs being responsible to drive the business, think strategically and own the client relationship.

Makes sense ! I feel most AE roles are day to day as opposed to bringing in revenue anyway so does she strange. Thank you

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