Looking into my first luxury watch. I really like the breitling navimeter line, how well does breitling hold value on the secondary market? I want to make sure I’m making a good investment. Thanks!

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Two problems with your approach: first, any watch you plan to frequently wear likely won't hold it's value from the inevitable dings and dents of life. So if you plan to wear it a lot, don't worry about the resale value. Being your first watch, I suspect you'll be wearing it frequently. Second, don't ever get your first watch as an investment. Get it because you love the style, appreciate the details, or any other emotional reason. There's nothing logical about wrapping $5-10K around your wrist. Buy your first timepiece because you love it and for no other reason.

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It does not

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Just buy used especially if wearing infrequently

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LA this wouldn’t be my daily wearer, I have a couple nice citizens that I would wear to client site, but do want a nice watch for weddings and formal events that I can keep in the family. Like you mentioned if I’m going to spend that type of money on a watch, I’d like to know that it won’t drop in value 50% as soon as I put it on. I love the navimeter, but not that much more than submariner if the nav is going to drop 50% in value where the sub won’t... appreciate the feedback though!

If you can get a sub get the sub! A breitling is cool but a sub will almost always be worth more. Also a sub is a tool watch so you can wear the hell out of it and it’ll still be ok and people will buy it.

Also, if this is an infrequent wearer, consider going with a manual winding movement. Automatics are like cars - they need to be used to stay in good condition.

All valid points that I haven’t really considered. Thanks everyone!

A Breitling likely won’t hold value, but in my experience any Rolex sports model almost certainly will. I bought a GMT 5 years and ago and can sell it for as much as I paid, despite regular wear (decent condition though), simply because the list price has gone up so much.

There are two other approaches if you want to focus on preserving value:
- buy something pre owned in good condition / hardly worn; a lot of the lifetime depreciation will be in the price
- buy an up and coming brand that you strongly believe is going places - a great example is Nomos that was hardly recognisable a few years ago, and today is quite mainstream - consequently their prices are up a lot and I believe still have room to run
You don’t have to think of a watch as an investment; but if you do, think of it like any other investment - where is future value likely to be > price today?

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